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Insight Design Architects

Inspired Architecture. From Concept to Completion.


"The process of designing and executing any building is a full mix of multiple variables. A Bass Pro Shops store is that times ten. Most of our projects are dynamic, fluid, and in motion all the time. Plus, to save cost, we self-perform a large portion of work through direct execution. The dynamics of retail require constant change and restructuring to be competitive. IDeA knows their business inside and out, plus their minds are able to see beyond the problem to the solution. This creates a mindset of solution based objectives/directives, versus chronic complaints. IDeA's skill is unique to the profession and speaks volumes to their ability to move forward with a vitality that is met with smiles and support by all."

Tom Jowett, Vice President of Design, Bass Pro Shops



wonders of wildlife
springfield, mo

Wonders of Wildlife is the largest, most immersive fish and wildlife attraction in the world. Explore over 1.5 miles of interactive galleries that take you into the natural habitats of the animal kingdom.

Andy B's at the Branson Landing is the ultimate bowling, dining, and social experience. Taking bowling facilities and the social experience to the next level.

IDeA has been integral in the development of the Uncle Buck's Fish Bowl concept for Bass Pro Shops. Each location features public and private dining room areas, along with a shipwrecked bar theme. The bar itself splits the bowling lanes in half, yielding a unique perspective to both bowlers and spectators alike.

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Bass Pro Shops, Memphis Pyramid
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funplex entertainment
east hanover, nj

The Funplex Family Entertainment Center in East Hanover, New Jersey is the areas destination for family fun. With bowling, go carts, an arcade, carnival games, and restaurant, this place has it all.

This highly anticipated Bass Pro store is now open! The original Memphis Pyramid has been an icon since its opening, housing the Memphis Grizzlies and University of Memphis Tigers. Now this landmark has been transformed into a Bass Pro Shops retail, restaurant, and hotel like no other! 

River Lanes 
Family entertainment

This design package included 18 lanes of bowling with the ability to divide 6 lanes as private, boutique bowling lanes. The 22,000 SF footprint also houses a 214-seat restaurant, an exterior seating area with a fire pit, private party rooms, indoor & outdoor laser tag, and an arcade space, all while featuring a local river theme.

Bass Pro Shops, Gainesville, Florida
Main Corner Mercantile, Nixa, Missouri

Bass Pro Shops Sportsman's Center is a step up in facility quality from the typical Outdoor World store brand. The store takes on a local Floridian look with whitewash timber design. This 80,000 SF store is designed for a future Uncle Buck's Fish Bowl and Ranger tower feature.

Main Corner Mercantile is located at Main Street and Mount Vernon Street in the historic part of Nixa. This complete building restoration includes extensive interior and exterior work to preserve and breathe new life into this prominent corner building.


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