"The process of designing and executing any building is a full mix of multiple variables. A Bass Pro Shops store is that times ten. Most of our projects are dynamic, fluid, and in motion all the time. Plus, to save cost, we self-perform a large portion of work through direct execution. The dynamics of retail require constant change and restructuring to be competitive. IDeA knows their business inside and out, plus their minds are able to see beyond the problem to the solution. This creates a mindset of solution based objectives/directives, versus chronic complaints. IDeA's skill is unique to the profession and speaks volumes to their ability to move forward with a vitality that is met with smiles and support by all."